BRANDING , CREATIVE DIRECTION AND WEB DESIGN
MARGO ASPEN - http://www.margoaspen.com
Margo Aspen is a luxury womenswear brand which needed a simplistic approach to reflect its minimalist shirt designs.
I took the direction of a simple studio shoot , monochrome where possible , to compliment the straightforward design of the website . For the shoot, we opted for natural makeup , understated styling and as little re-touching as possible , in-keeping with the brands minimal aesthetic .
I chose the black theme to best emphasise the white shirt designs . The photography moves as the curser browses the page , to give the model some life against the stark background . I used a Didone typeface for the Logo and title fonts , in keeping with classic British branding , to reflect the quality of of the products .
Merchandiser : Edward Scott
Photographer : Laura Goodall
Model : Olivia Aarnio
MUA: Joel Phillips
Marketing : Camilla Huntington
Branding/Creative direction / Website Design : Rose Aspen
NRDC - https://www.nrdc.org/
LARGE STREET POSTER DESIGN
NRDC is a non-profit international environmental advocacy group , who needed a series of large street posters for their climate change campaign .
The design of the posters had to be eye-catching due to the fact people will be walking quickly past them in the street. I chose the 'PICK A SIDE' red slogan and contrast of the scenic imagery to best convey the message in a fast and simple way.
WEB DESIGN AND PHOTOGRAPHY
MARLEC MARINE - https://www.marlecmarine.com
Marlec marine is a successful engineering company and shop who needed an online presence . The objective of the website was to instantly inform customers of the business address , contact details and services . The client wanted extra large and bold type font so the information could be easily read on any device, with the website being as simple to navigate as possible . I also created a photography set for instagram , to broaden their potential market online .
WWF - https://www.wwf.org.uk/
WWF (The World Wide Fund for Nature) is an international non-governmental organization , who needed a series of fliers to raise awareness for their endangered dolphins and porpoises campaign . I created 6 designs in total , with the reoccurring theme of a blue/red colour-way , which works brilliantly in print . I used the tag 'SAVE THE OCEAN' in a bold helvetica on each flier - with the photography varying per design .